Ideal Sleep
Ideal Sleep
Motion-led CGI that reveals the inside of a mattress, making its construction easier to understand before purchase.
Motion-led CGI that reveals the inside of a mattress, making its construction easier to understand before purchase.
Client
Ideal Sleep
Type
CGI Product Animation
Timeline
3 weeks
Project overview:
The goal was to create a set of product animations that explain what’s inside the mattress, not just show it from the outside. Since the clips were made for online listings, every shot had to be clear, direct, and easy to understand. The interiors were built in Cinema 4D and rendered in Redshift, with simple camera movement and clean material separation to keep the product story readable.
Project overview:
The goal was to create a set of product animations that explain what’s inside the mattress, not just show it from the outside. Since the clips were made for online listings, every shot had to be clear, direct, and easy to understand. The interiors were built in Cinema 4D and rendered in Redshift, with simple camera movement and clean material separation to keep the product story readable.
Project process:
The animation was fairly simple, but the mattress materials took most of the time. I went through multiple failed tests before the foam started to feel believable, especially when balancing the small light speckles, low roughness, displacement, and subsurface scattering. The final material used several displacement maps and subtle surface variation to create depth without making the mattress look plastic. For the spring and sewing details, I used vertex maps controlled with Fields, allowing the stitching to grow across the surface in a clean and adjustable way.
Project process:
The animation was fairly simple, but the mattress materials took most of the time. I went through multiple failed tests before the foam started to feel believable, especially when balancing the small light speckles, low roughness, displacement, and subsurface scattering. The final material used several displacement maps and subtle surface variation to create depth without making the mattress look plastic. For the spring and sewing details, I used vertex maps controlled with Fields, allowing the stitching to grow across the surface in a clean and adjustable way.
Final results:
The final result was a set of descriptive CGI visuals that gave Ideal Sleep a more premium way to present its mattress technology online. The animations helped position the brand in a higher-end space by showing construction details that are usually hidden in standard product listings. The clips shown here are the longer/raw versions of the animations. For the actual listings, most of them were edited down into shorter cuts to keep the pacing tight and improve viewer retention. Since people decide very quickly whether to keep watching or skip, the final versions had to communicate the main feature as fast and clearly as possible. Some parts were limited by the deadline, mainly because this was the first project of this kind for the client. A lot of time went into finding the right visual language, testing the workflow, and understanding how the animations should communicate the product. Now that both sides have a clearer idea of the process and the expected result, future animations can be refined faster and pushed further visually. The client was very happy with the result, and the project will continue with more animations and refinements over time.
Final results:
The final result was a set of descriptive CGI visuals that gave Ideal Sleep a more premium way to present its mattress technology online. The animations helped position the brand in a higher-end space by showing construction details that are usually hidden in standard product listings. The clips shown here are the longer/raw versions of the animations. For the actual listings, most of them were edited down into shorter cuts to keep the pacing tight and improve viewer retention. Since people decide very quickly whether to keep watching or skip, the final versions had to communicate the main feature as fast and clearly as possible. Some parts were limited by the deadline, mainly because this was the first project of this kind for the client. A lot of time went into finding the right visual language, testing the workflow, and understanding how the animations should communicate the product. Now that both sides have a clearer idea of the process and the expected result, future animations can be refined faster and pushed further visually. The client was very happy with the result, and the project will continue with more animations and refinements over time.
Open to work
Seen enough?
If you’ve reached this point and the work feels relevant, I’m open to conversations around roles or projects.
Open to work
Seen enough?
If you’ve reached this point and the work feels relevant, I’m open to conversations around roles or projects.